Linked to the printed page, providing an easy and rich experience. Enhancing the added value of products.
In the publishing industry, there is a demand for deeper information provision and improved engagement with readers. In particular, providing detailed information that cannot be conveyed through print media alone, as well as offering a more interactive experience, leads to increased reader satisfaction. Our WebAR service allows users to overlay digital information such as videos, images, and 3D content onto printed materials through their smartphones, without the need to download an app, providing readers with a new experience. This enhances the added value of the publication and can further attract readers' interest.
【Usage Scenarios】
- Displaying video content linked to magazine or book pages
- Adding product details and review videos to advertisement pages
- Guiding readers to event information and coupons
- Enhancing entertainment value through 3D displays of characters and illustrations
【Effects of Implementation】
- Improvement of reader experience and strengthening of engagement
- Complementing the amount of information on the page and contributing to better understanding
- Measuring advertising effectiveness (aggregating operation logs such as loading counts)
- Creating new revenue opportunities
