Easily enhance the fitting experience in the fashion industry on the spot!
In the fashion industry, it is essential to convey the appeal of products to customers and enhance their purchasing motivation. Particularly in online product consideration and in-store experiences, it is important to easily provide images and detailed information that closely resemble the actual products. However, it can be challenging to adequately convey the texture, size, and coordination examples through print media alone. Our "WebAR Service" offers a new experience by overlaying digital content onto the real world through smartphones, without the need for app downloads. This allows us to add information that cannot be fully conveyed through print, enriching the customers' fitting experience. Additionally, by aggregating operation logs, we can quantitatively understand customer reactions.
【Usage Scenarios】
- Virtual fitting experiences in online stores
- AR display of product details in stores
- Interactive product introductions at events and exhibitions
- AR display of coordination suggestions
【Benefits of Implementation】
- Improvement of customer experience and promotion of purchasing motivation
- Deepening of product understanding and resolution of questions
- Enhancement of brand image
- Development of data-driven promotional strategies